How to drive sales success with a 3D Product Configurator, for your Home & Furniture brand.
When it comes to buying large household items like sofas, wardrobes, dining tables, and beds, customers often find themselves overwhelmed with information. They scour the internet for details before making a purchase, examining image galleries, product descriptions, measurements, materials, weight, assembly options, reviews, and delivery options, among other factors.
Given the significant cost associated with these big-ticket items, there is a considerable amount of deliberation involved before proceeding to checkout.
So, is there a way to simplify the process?How can a 3D product configurator enhance the sales process?
Let's explore.
3D product configuration elevates purchasing decisions
Instead of replacing image galleries, which are a standard feature on every e-commerce site and a user's comfort zone, 3D product configuration takes the user experience to a whole new level across devices and interfaces.
Unlike scrolling through images or watching videos, 3D product configuration gives users complete control. It allows them to view a product from every angle, at their own pace, and based on their specific requirements.
According to a recent Gartner® report, 48% of companies in retail, apparel, and home design have already adopted visual configuration solutions. The report also states that implementing visual configuration solutions leads to significant improvements in deal win rate, reduced costs for design files, less rework in the factory, and lower carrying costs for samples at retail locations.
3D Product Configuration maximises customer engagement
In addition to aiding customers in their decision-making process, 3D product configuration also provides measurable customer engagement. It alleviates the burden on customer service and equips sales teams with cutting-edge tools for maximum success.
In the era of omnichannel customer journeys, where measuring the impact of physical store visits is challenging, in-store configurators can act as "cookie collectors" to bridge the gap between offline and online activities. By encouraging customers to experiment with configurations on their phones while in-store, their physical interactions can be measured, their journeys mapped, and the overall experience optimized for increased sales.
Bring products to life using Augmented Reality
Offering customizable products and utilizing augmented reality (AR) further enhances the customer experience. AR technology combined with 3D product configuration allows customers to create and visualize furniture or home decor items in their own spaces before making a purchase. This eliminates guesswork and provides customers with a better understanding of how a piece of furniture fits into their home and matches their aesthetic. By considering dimensions, color, and fit, customers can accurately assess how to utilize their existing space and determine the optimal placement of the furniture. This reduces the need for extensive customer service inquiries, minimizes returns, and gives businesses a competitive edge by delivering superior user experience.
It also streamlines B2B design and manufacturing processes
Although using a configurator during the design phase may seem expensive or flashy, it presents a cost-effective alternative to producing multiple physical samples, making factory visits, and incurring shipping costs for samples that may never be displayed in showrooms.
For B2B brands facing this challenge across numerous product lines, the cost savings are significant, especially considering that most manufacturers already possess product CAD drawings. Taking the next step to transform these designs into photorealistic 3D representations is not a massive leap.
Furthermore, the benefits of product configuration and AR extend beyond design. Shipping product samples is a substantial cost for the B2B industry. Although complete elimination is impossible, a 50% reduction in sample shipping can have a significant impact on the bottom line.
Configurators enable stockists to visualize products before placing bulk orders, exploring various colors, finishes, and room styles alongside complementary products.
As revealed in a recent Gartner study, companies implementing visual configuration solutions experience lower costs for design files, reduced rework in factories, and decreased carrying costs for samples at retail locations.
Consequently, equipping businesses with the technology to share these product configurators with stockists and integrate them into their B2C websites elevates the return on investment (ROI) to new heights.
Sell better, faster & smarter with LenzWork
Increase buyers purchase decisions
Reduce return rates and increases revenue
Improves customer engagement
Go-to-market faster
Maximises sales & customer service team efficiency
Get in touch with us today to find out more about what we offer and how we can support you in creating immersive 3D and AR shopping experiences!
